Campaign India Team
Dec 09, 2014

The Huffington Post launches “HuffPost India” with Times of India

GroupM India to be 'strategic partner for advertising'

The Huffington Post launches “HuffPost India” with Times of India
The Huffington Post Media Group and The Times of India Group announced the official launch of the Indian edition of The Huffington Post, HuffPost India, on 8 December. GroupM will be a strategic partner for brand synergies and advertising in India for the Huffington Post.
 
Arianna Huffington, president and editor in chief, The Huffington Post Media Group, said, “I’m delighted to launch HuffPost India, which will be our 13th edition since we began our international expansion three years ago. The launch comes at a moment when India is facing huge and unique challenges, but also when India’s spiritual traditions have taken their place at the center of a global conversation about what it means to live a good life. It’s in looking back to these ancient traditions and tools that so much of the wisdom and strength needed to build the future will be found. I’m thrilled that HuffPost India will be there to chronicle this story and just as important, help Indians tell their stories themselves”.
 
Satyan Gajwani, CEO, Times Internet, said, "We are very excited to launch Huffington Post India. Huffington Post is the first real digital-first news success story globally, and their impact is seen across the world. They've coupled a best-in-class technology platform with a fresh way of approaching the world's issues today. They have been a pioneer in doing a great mix of contemporary news coverage alongside great lifestyle, health and positive uplifting content. We look forward to bringing HuffPo’s conversational approach to news to a large section of Indian audience".
 
CVL Srinivas¸CEO, GroupM South Asia, added, "GroupM has been at the forefront of driving digital media innovations. Our strategic partnership with Huffington Post in India is another step in that direction. While advertising on digital has been growing at a healthy pace we believe brands are yet to harness the full potential of digital media. With an iconic player like Huffington Post, brands have a great opportunity to connect with their audiences. We will be working together to create these opportunities and are very excited about this partnership".
 
Jimmy Maymann, CEO, Huffington Post Media Group, concluded, "As the world's largest democracy, and with a middle class of more than 250 million people, India is a critical destination for any global media company, and with Indian household consumption predicted to continue to grow nearly 20% per year, this partnership gives us an ideal entry into what is expected to become the world's fifth-largest consumer market within the next ten years".
 
 
Source:
Campaign India