Interactive Avenues bags Kohler's digital media mandate

Account won following a multi-agency pitch

Aug 05, 2022 04:14:00 PM | Article | Campaign India Team

Kohler India has announced the appointment of Interactive Avenues – a Reprise Network company, as its digital media agency following a multi-agency pitch. 
 
The account will be handled by the agency’s Gurugram office. The agency is tasked with the mandate of inspiring people to create artistic homes with Kohler's offerings.
 
Parveen Gupta, director – marketing, Kohler Kitchen and Bath India, said, "Kohler has already established itself as the most admired and recommended international brand when it comes to Bathroom products. We want to leverage Digital in the most constructive way and thereby make Kohler the brand of choice for consumers aspiring for luxury houses. Interactive Avenues’ robust understanding of the market and digital ecosystem made the mark for us."
 
Abbhishek Chadha, SVP (North and East), Interactive Avenues, said, “Kohler is not just leading, it is leading with a vision. A vision to not just capture consumers but make them experience luxury via its aesthetic products and exceptional services for their homes.  Being a household name comes with its own set of expectations and we fully aim to meet those with our custom-made and client-first approach. Our understanding and experience as a full-service digital agency in crafting digital solutions along with our dedicated set of professionals will drive this partnership to great heights.”