Media
Raahil Chopra
Aug 04, 2022

The growth of podcasts as a category is similar to my MTV experience: Cyrus Broacha

Cyrus Says, a podcast hosted by Cyrus Broacha, completed a 1,000 shows recently. We caught up with him to understand how the category has evolved and more...

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Brands must back women’s sport’s future, not just fame

5 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

9 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

10 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Related Articles

The growth of podcasts as a category is similar to my MTV experience: Cyrus Broacha
Media
Aug 04, 2022
Raahil Chopra

The growth of podcasts as a category is similar to ...

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone
Advertising
Aug 08, 2025
Vinita Bhatia

When a reel breaks the internet: Inside Hilton’s ...

Deepika Padukone for Dyson
Marketing
Aug 03, 2023
Campaign India Team

Deepika Padukone for Dyson

Cyrus Broacha invests in his financial fortune through HDFC Life
The Work
Nov 17, 2022
Campaign India Team

Cyrus Broacha invests in his financial fortune ...

Just Published

McCann hits the right note with Hero Splendor’s life symphony
The Work
7 hours ago
Campaign India Team

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Global media inflation to hit decade low, APAC markets stabilise
Advertising
9 hours ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Inside Adobe MAX 2025: How agentic AI is redefining the future of creativity and marketing
Advertising
10 hours ago
Vinita Bhatia

Inside Adobe MAX 2025: How agentic AI is redefining ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.

Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
Advertising
11 hours ago
Campaign India Team

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.