The Good Glamm Group and actor Akshay Kumar have announced a joint venture to launch wellness and holistic personal care products for men.
Kumar and The Good Glamm Group aim to invest capital and work together to scale this new category.
Kumar will be involved in the brand and product development.
The joint venture will leverage the Good Glamm Group’s content-creator-commerce to drive DTC revenues through 200 million MAUs (monthly active users) of Good Media.
Darpan Sanghvi, group founder and CEO, The Good Glamm Group, said, “Akshay epitomises hard work, discipline and age-defying looks based on natural principles of holistic wellness. We couldn't think of a more authentic, trusted and knowledgeable partner to develop and launch this unique product line with.”
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