The Good Glamm Group has announced the appointment of Asad Raza Khan as its global commercial officer.
Based in Dubai, he will be leading the international business for the Good Glamm Group as it aims to increase its footprint globally. He moves from Procter and Gamble, where he was global business leader for Gillette's The Art of Shaving. He led and built its global business and operations outside of the USA.
Darpan Sanghvi, group founder and CEO, The Good Glamm Group, said, “We are extremely excited to have Asad on board as we set our eyes on our global footprint and provide a robust platform for all our brands to grow internationally. He brings with him an immense wealth of experience in building strong beauty and personal care brands globally combined with strong commercial acumen and consumer centricity. Asad will be instrumental in defining the next phase of Good Glamm Group’s evolution as a global platform.”
Khan said, “I am thrilled to join Good Glamm Group and build the international team from ground zero. The international division gives Good Brands Co. an opportunity for global growth leveraging the group’s content-creator-commerce moat as well as the central infrastructure for strong offline and online growth. We aspire to build our brands across offline channels, e-marketplaces, and DTC via leveraging the growth and digital marketing capabilities of the group already in place.”