Yuvraj Singh announced his retirement from international cricket on 10 June.
Singh who last represented India internationally in 2017, was looking at other streams prior to his retirement. As reported by Campaign India in 2016, his venture YouWeCan had partnered with digital agency AdLift to set up a platform to connect celebrities with brands on social media, christened Yral (pronounced viral).
On the venture he had said, "Digital is the space the world is moving towards now. I had a lot of social media stuff to be managed. I wanted to partner with someone who could excel in the digital space.”
A favourite on the field, Singh, like many other cricketers was also a favourite for many brands.
We look back at some of his brand assocations here.
Isobar bagged 'agency of the year', while Spotify was awarded 'publisher of the year', the 'marketer of the year' went to Aditya Birla Capital, Netflix won 'brand of the year and Affle was awarded 'enabling technology company of the year'