Jagran New Media and Teads have entered a partnership which gives the later to the former's cookieless inventory.
With this Jagran New Media can leverage the global media platform's monetisation solutions across devices. With this, Jagran New Media aims to have better advertising results using targeting solutions.
Gaurav Arora, chief revenue officer, Jagran New Media, said, “We are thrilled to be working with Teads to offer cookie-free solutions to our advertisers and partners. We believe that brands can succeed without cookies, and we have worked hard to create a platform that can purposefully integrate advertising, marketing, and technology functions.”
Julian Fernando, VP-publisher solutions, Teads APAC, said, “We are excited to be partnering with Jagran, one of India's leading premium publishers on this exciting journey to collaborate on providing marketers rich first-party audience data for all their campaign needs. Look forward to growing this partnership."