TCC bags Kerala Fashion Jewellers’ creative duties

Kerala Fashion Jewellers (KFJ), a Chennai-based jewellery retailer, has appointed TCC to handle its creative duties. There was no formal pitch involved.

TCC's mandate starts with strategic direction and creative inputs for an upcoming investment offering from KFJ. TCC will also be responsible for all brand communications of KFJ henceforth.

Sujith Cherian, managing director, KFJ, said, "TCC will be responsible for providing 360-degree creative inputs on TV, print, radio and outdoor to begin with. We will look into digital and social media at a later stage as we have plans of expansion in the near future."

Sunil Cherian, director, KFJ, added, "We are launching a new gold investment product and TCC has cracked the creative idea which includes TV, print, radio and outdoor."

Arvind Ramalingam, chief creative officer, TCC, added, "KFJ is a household name in Chennai and we look forward to work very closely with them to carve out a distinctive communication position for the brand. KFJ’s ambition excites us and it gives us scope to come out with ideas that are flexible in any market and any medium. Some exciting work is on its way"

KFJ's first jewellery showroom opened in 1973. Since then, it has expanded its foothold to various locations in Chennai.