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Sean Colaco, VP, Creative services, TBWA India (pictured, left) has put in his papers at the Omnicom owned agency. He is partnering friend Aneet Coutinho (pictured, right) to create a new entity Creatively Active Communications (CAC), an ad agency that will offer communications solutions to clients and the duo are in the process of hiring people and talking to clients for their agency.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.