Sean Colaco, VP, Creative services, TBWA India (pictured, left) has put in his papers at the Omnicom owned agency. He is partnering friend Aneet Coutinho (pictured, right) to create a new entity Creatively Active Communications (CAC), an ad agency that will offer communications solutions to clients and the duo are in the process of hiring people and talking to clients for their agency.
Explaining that he had already put in his papers at TBWA and had stayed on only to complete a few pending projects, Colaco says that the Indian advertising pie is large enough to accommodate smaller, lean agencies that were not owned by the all-pervasive holding company network.
Colaco has been in the Indian advertising industry for 15 years and started his career with Lowe's agency Karishma. He has also spent time at Saatchi & Saatchi, Mudra and Grey and before being promoted as VP, creative, TBWA, he was creative director (west) at the agency.
Asked whether his departure had anything to do with the change of guard at TBWA India and Colaco says, "There's nothing quite as dramatic as that. I have been very happy at TBWA but it's time to move on and do my own thing."
