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Jul 18, 2008
TBWA Worldwide disowns China human rights ads
TBWA Worldwide has disowned a print campaign for Amnesty International produced by its France office, following calls in China to boycott the agency.Amnesty elected not to run the campaign because it was considered to be too "negative" and failed to get across its message on China. However TBWA France entered it for the Cannes Lions advertising festival last month, where it won a bronze Lion.
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