TBWA\India's Mumbai office has won the creative duties for luggage retail chain BagZone in a multi-agency pitch. The size of the account is pegged at an estimated Rs 12 crores and the mandate covers retail brand BagZone and LaVie, a new brand of women’s handbags.
Commenting on their choice of agency, Sandeep Goenka, chief operating officer, Bagzone, said, "We were looking for a partner who could think out of the box. In TBWA\ we see a partner whose disruptive thinking and creative approach, we are confident, will help us create differentiated propositions and value in both our categories."
Nirmalya Sen, managing director, TBWA\India, said, "We are delighted to get this opportunity to help create two new brands. We are looking forward to using Disruption and Media Arts to help brands BagZone and LaVie make impactful debuts in their respective categories."