Tata Tea has announced the appointment of Media.Monks to handle its digital and content duties.
The agency will be responsible for the Tata Tea's national and regional brands.
Media.Monks will look after the brand's tech integration, creative ideation and content across all digital platforms.
No multi-agency pitch was involved for this account win.
Kiran Ramamurthy, chief operating officer, Media.Monks India, said, “It is an honour to partner with Tata Tea. The assignment comes with a huge responsibility - to build on the amazing work that brands from the Tata Tea stable have been doing. It calls for creating in the digital universe, brand stories that resonate state by state through sharp local insighting. It will also be about using technology to bring these brand stories to life. We are excited to bring together content specialists from virtually every part of the country to work on this mandate.”