Campaign India Team
Feb 23, 2023

Tata Capital is title sponsor for the Women's Premier League

Inaugural edition of the tournament is scheduled to take place between 4-26 March 2023

Tata Capital
Tata Capital
The Board of Control for Cricket in India (BCCI) has announced a partnership with Tata Capital, the financial services arm of the Tata Group. Tata Capital will be the title sponsor for the Women's Premier League (WPL).
Tata Motors will also be among the other sponsors for the tournament.
For now, the WPL is being sponsored by the Tata Group for a period of five seasons up to 2027.
The inaugural edition of the Tata WPL is scheduled to take place between 4-26 March 2023. 
Rajiv Sabharwal, managing director and CEO, Tata Capital, said, "We are delighted to be associated with the Women’s Premier League. Women’s sports are becoming increasingly popular in India, and we feel this will only grow with time. We hope that our partnership with BCCI for WPL will help provide the opportunity to promote women's cricket by continuing to attract the best talent. We also believe that such initiatives will help build a team of cricketing champions.”
Campaign India

Related Articles

Just Published

6 hours ago

IIM Mumbai opens submissions for a new PR agency

The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.

7 hours ago

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

7 hours ago

Omnicom posts 4% organic growth in Q1, beats ...

The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.

7 hours ago

Sustainable branding in the age of climate ...

There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.