Tata Capital has unveiled a social media campaign titled #Workforhome, to promote its instant online home loan offerings. Conceptualised by Kinnect Media, film tells consumers to invest in #WorkForHome, rather than just working from home.
The film opens with a toddler, whose parents are trying to get her to say ‘mama’ or ‘papa’. However, the baby speaks up and asks “am I audible to you?”, highlighting the only kind of conversations that she has been exposed to, by the parents.
Abonty Banerjee, head of marketing, Tata Capital, said, “The conventional norms of how people work has changed across companies in various sectors. The work from home culture has triggered the need to invest in a home. Further, home loan solutions which are affordable and can be accessed instantly online brings in a whole new opportunity for buyers. Our campaign is all about how Tata Capital digital home loan solutions can facilitate our customers to make their home buying journey a delightful and fulfilling one.”
The campaign comprises a film and an Instagram influencer program and is live across the brand’s YouTube, Facebook, Instagram and Twitter platforms. It will run for a period of 30 days.