Tata Capital gives instant loans to the instant generation

Tata Capital has rolled out a campaign titled 'Jhat se online apply karo Phat se loan pao' (Apply for a loan online quickly, and get it quickly) for the festive season, to promote its online home loan offerings. Conceptualised by Infectious advertising, the film showcases how quickly things happen in the current impatient generation.

 

The film tells the story of a boy and a girl, who meet by fate. It then narrates how quickly their love story progresses and also reaches their parents. Once their parents learn about the couple, they are pressured into marrying and buying a house soon after. Towards the end, the couple is seen standing outside their new home, which they could afford quickly, only with the help of Tata Capital’s home loans. 

 

Abonty Banerjee, chief digital and marketing officer, Tata Capital, said, “As we approach the festive season, this campaign is our way of celebrating and offering innovative digital solutions to customers. The campaign highlights how quick loan solutions can help people get home loans easily, digitally and at competitive interest rates.”

 

Ramanuj Shastry, co-founder and director, Infectious Advertising, said, "The generation NOW needs a loan that's at least as nimble as them. We really enjoyed working on this film and young director Jeet Lotia has created an eminently watchable commercial."

 

CREDITS:

Production house: Valeum

Director: Jeet Lotia

Brand team: Abonty Banerjee, Hector Anklesaria, Upasana Roy Goswami, Sitanshu Roy

Creative team: Ramanuj Shastry, Chirag Raheja, Shilpi Dey, Imran Khan, Ajit Pawar, Shubham More

Account management: Nisha Singhania, Umesh Mandve, Nidhi Jagdale, Yukta Nayak