Taproot has been awarded the creative duties for the brand Set Wet. Set Wet is one of the Paras Pharmaceutical personal care brands acquired by Marico in its deal with Reckitt Benckiser.
The incumbent agency is Cut The Crap.
Sameer Satpathy, executive vice president and head of marketing - consumer products business, Marico Limited, said, “Taproot’s understanding and intuitive connect with the youth segment combined with their creative excellence will be a great asset to Set Wet. They are one of the most exciting creative shops in the industry today and we believe they will be a fitting partner for the brand. We would like to welcome Taproot to become a part of the Marico roster.”