Taproot Dentsu, the creative and communication agency from Dentsu Aegis Network, appointed Farah Bashir as Vice President, Strategic Planning. She will be based out of Taproot Dentsu’s Gurgaon office and will work closely with Anand Murty - head of planning at Taproot Dentsu.
Prior to joining Taproot Dentsu, Farah was General Manager – planning at Cheil India, where she helped lead the Insights division. Armed with more than 13 years of experience, Farah has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner with DDB Mudra and Lowe Lintas.
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