Tangrams Strategy and Effectiveness Awards 2021: DDB Mudra bags two for Stayfree

Only wins from India

Feb 28, 2021 02:10:00 PM | Article | Campaign India Team Share - Share to Facebook

The winners of the Tangrams Strategy and Effectiveness Awards for 2021 have been revealed. From the shortlists published last week during Spikes Asia X Campaign, the jury has awarded a single platinum award, 11 Golds, 14 Silvers, and 18 Bronzes.

DDB Mudra represents India on the winners list.

The agency won two Silvers for Johnson & Johnson's Stayfree's 'It's Just a Period'.
 
BMF took the Platinum Tangram for work on behalf of supermarket chain Aldi.
 
Mindshare won Network of the Year honours on the basis of five golds, three silvers and six bronzes, for clients Nike, Yum China and L'Oreal. Mindshare also won Media Strategy Agency of the Year and Digital Strategy Agency of the Year honours.
 
Accenture Interactive's 'The Monkeys' also had a good showing, winning Effectiveness Agency of the Year, with work for Beam Suntory, NRMA Insurance and Telstra netting three golds, two silvers, and two bronzes.
 
The other Gold winners, each with one gold Tangram, are Grey Advertising, TBWA and Wunderman Thompson.
 
The complete list of metal winners follows. 
 
AwardTypeTitleEntrantBrand/ClientProduct/ServiceMarketEntry No
PlatinumEffectivenessHow a Campaign for One convinced Australia to give ALDI another goBMFALDI AustraliaSupermarketAustraliaEFFA04-0342
GoldDigital StrategyUnbeaten Paths: Small Business DriveTBWA\WorldwideInchcape Group Hong KongLexus UXHong KongDSSB09-0185
A Star Wars Experience for AllWunderman ThompsonGlobe TelecomTelecommunications ServicesPhilippinesDSSB05-0193
Nike Next% Speed is Your CurrencyMindshareNikeNike Next%ChinaDSSA03-0370
Nike Next% Speed is Your CurrencyMindshareNikeNike Next%ChinaDSSB03-0369
Effectiveness“Who Made Beer The Boss Of Summer?”The MonkeysBeam SuntoryCanadian ClubAustraliaEFFA01-0018
“Who Made Beer The Boss Of Summer?”The MonkeysBeam SuntoryCanadian ClubAustraliaEFFB04-0019
‘Every Home Is Worth Protecting’The MonkeysNRMA InsuranceHome InsuranceAustraliaEFFB07-0022
Your Plastic Diet: How WWF began to turn the tide on plastic.Grey AdvertisingWWFGlobal Plastic Pollution CampaignMalaysiaEFFA07-0075
Media StrategyNike Next% Speed is Your CurrencyMindshareNikeNike Next%ChinaMSSA03-0364
Nike Next% Speed is Your CurrencyMindshareNikeNike Next%ChinaMSSB04-0366
Pizza Hut Female Gamers' New HeroMindshareYum! ChinaPizza HutChinaMSSB08-0390
SilverData & AnalyticsWinning Retail Search with Price (Extensions)MediaComadidasRetail ApparelSingaporeDAAB02-0329
Unbeaten Paths: Small Business DriveTBWA\WorldwideInchcape Group Hong KongLexus UXHong KongDAAB04-0046
Your Plastic Diet: How WWF began to turn the tide on plastic.Grey AdvertisingWWFGlobal Plastic Pollution CampaignMalaysiaDAAC05-0128
Digital StrategyGlobal Pride CrossingWe Are SocialInterPride, European Pride Organisers Association (EPOA)Global Pride 2020SingaporeDSSA07-0081
Global Pride CrossingWe Are SocialInterPride, European Pride Organisers Association (EPOA)Global Pride 2020SingaporeDSSB04-0088
It's Just A PeriodDDB MudraJohnson & JohnsonSanitary Napkins IndiaDSSB05-0462
Pizza Hut Female Gamers' New HeroMindshareYum! ChinaPizza HutChinaDSSA04-0394
Pizza Hut Female Gamers' New HeroMindshareYum! ChinaPizza HutChinaDSSB04-0395
eCommerceWinning Retail Search with Price (Extensions)MediaComadidasRetail ApparelSingaporeECSA03-0331
Effectiveness‘Every Home Is Worth Protecting’The MonkeysNRMA InsuranceHome InsuranceAustraliaEFFA06-0187
#SubtlySponsoredPost: How Samsung overtook Apple in a-not-so subtle way. Leo BurnettSamsungSamsung Galaxy A SmartphoneAustraliaEFFA03-0278
You don’t need Australia’s best network campaign…until you doThe MonkeysTelstraMobile Phone NetworkAustraliaEFFA06-0024
Your Plastic Diet: How WWF began to turn the tide on plastic.Grey AdvertisingWWFGlobal Plastic Pollution CampaignMalaysiaEFFB05-0126
Media StrategyL'Oréal Paris’ Infallible Hotpot ChallengeMindshareL'Oréal ParisInfallible CushionChinaMSSB02-0358
BronzeData & AnalyticsNike Next% Speed is Your CurrencyMindshareNikeNike Next%ChinaDAAB01-0379
Digital StrategyBerocca - Get Supercharged at 2PMCarnival Enetertainment JSCBayer VietnamBeroccaVietnamDSSA02-0277
It's Just A PeriodDDB MudraJohnson & JohnsonSanitary Napkins IndiaDSSB06-0465
KitKat4TakjilOgilvyNestlé IndonesiaKitKatIndonesiaDSSB06-0093
Manulife "Increase Your Odds of Survival"dentsu mcgarrybowenManulife InternationalInsurance - Critical Illness productHong KongDSSB10-0162
Sakimeshi Supported by SuntoryDentsu IsobarSuntory HoldingsSakimeshi Supported by SuntoryJapanDSSA06-0062
eCommerceNike Live: Just Don't QuitMindshareNikeNike LiveChinaECSA03-0399
Nike Next% Speed is Your CurrencyMindshareNikeNike Next%ChinaECSA03-0373
TOUCH-AND-GO COFFEEDentsu IsobarSuntoryBOSS CoffeeJapanECSB01-0060
EffectivenessWin The Fight&friendsHimalaya HerbalsNeem Face MaskIndonesiaEFFA01-0202
Nike Next% Speed is Your CurrencyMindshareNikeNike Next%ChinaEFFA03-0360
‘Every Home Is Worth Protecting’The MonkeysNRMA InsuranceHome InsuranceAustraliaEFFB04-0021
You don’t need Australia’s best network campaign…until you doThe MonkeysTelstraMobile Phone NetworkAustraliaEFFB07-0023
Zespri Brand Relaunch CampaignDentsu Inc.Zespri International JapanZespri KiwifruitJapanEFFA01-0147
Media StrategyBEAR BRAND #BISABANGETOgilvyNestlé IndonesiaBEAR BRANDIndonesiaMSSB03-0097
Unbeaten Paths: Small Business DriveTBWA\WorldwideInchcape Group Hong KongLexus UXHong KongMSSB06-0042
Pizza Hut Female Gamers' New HeroMindshareYum! ChinaPizza HutChinaMSSB02-0389

 

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