Tangrams Strategy and Effectiveness Awards 2021: DDB Mudra bags two for Stayfree

Only wins from India

Feb 28, 2021 02:10:00 PM | Article | Campaign India Team Share -

The winners of the Tangrams Strategy and Effectiveness Awards for 2021 have been revealed. From the shortlists published last week during Spikes Asia X Campaign, the jury has awarded a single platinum award, 11 Golds, 14 Silvers, and 18 Bronzes.

DDB Mudra represents India on the winners list.

The agency won two Silvers for Johnson & Johnson's Stayfree's 'It's Just a Period'.

BMF took the Platinum Tangram for work on behalf of supermarket chain Aldi.

Mindshare won Network of the Year honours on the basis of five golds, three silvers and six bronzes, for clients Nike, Yum China and L'Oreal. Mindshare also won Media Strategy Agency of the Year and Digital Strategy Agency of the Year honours.

Accenture Interactive's 'The Monkeys' also had a good showing, winning Effectiveness Agency of the Year, with work for Beam Suntory, NRMA Insurance and Telstra netting three golds, two silvers, and two bronzes.

The other Gold winners, each with one gold Tangram, are Grey Advertising, TBWA and Wunderman Thompson.

The complete list of metal winners follows.

Award	Type	Title	Entrant	Brand/Client	Product/Service	Market	Entry No
Platinum	Effectiveness	How a Campaign for One convinced Australia to give ALDI another go	BMF	ALDI Australia	Supermarket	Australia	EFFA04-0342
Gold	Digital Strategy	Unbeaten Paths: Small Business Drive	TBWA\Worldwide	Inchcape Group Hong Kong	Lexus UX	Hong Kong	DSSB09-0185
		A Star Wars Experience for All	Wunderman Thompson	Globe Telecom	Telecommunications Services	Philippines	DSSB05-0193
		Nike Next% Speed is Your Currency	Mindshare	Nike	Nike Next%	China	DSSA03-0370
		Nike Next% Speed is Your Currency	Mindshare	Nike	Nike Next%	China	DSSB03-0369
	Effectiveness	“Who Made Beer The Boss Of Summer?”	The Monkeys	Beam Suntory	Canadian Club	Australia	EFFA01-0018
		“Who Made Beer The Boss Of Summer?”	The Monkeys	Beam Suntory	Canadian Club	Australia	EFFB04-0019
		‘Every Home Is Worth Protecting’	The Monkeys	NRMA Insurance	Home Insurance	Australia	EFFB07-0022
		Your Plastic Diet: How WWF began to turn the tide on plastic.	Grey Advertising	WWF	Global Plastic Pollution Campaign	Malaysia	EFFA07-0075
	Media Strategy	Nike Next% Speed is Your Currency	Mindshare	Nike	Nike Next%	China	MSSA03-0364
		Nike Next% Speed is Your Currency	Mindshare	Nike	Nike Next%	China	MSSB04-0366
		Pizza Hut Female Gamers' New Hero	Mindshare	Yum! China	Pizza Hut	China	MSSB08-0390
Silver	Data & Analytics	Winning Retail Search with Price (Extensions)	MediaCom	adidas	Retail Apparel	Singapore	DAAB02-0329
		Unbeaten Paths: Small Business Drive	TBWA\Worldwide	Inchcape Group Hong Kong	Lexus UX	Hong Kong	DAAB04-0046
		Your Plastic Diet: How WWF began to turn the tide on plastic.	Grey Advertising	WWF	Global Plastic Pollution Campaign	Malaysia	DAAC05-0128
	Digital Strategy	Global Pride Crossing	We Are Social	InterPride, European Pride Organisers Association (EPOA)	Global Pride 2020	Singapore	DSSA07-0081
		Global Pride Crossing	We Are Social	InterPride, European Pride Organisers Association (EPOA)	Global Pride 2020	Singapore	DSSB04-0088
		It's Just A Period	DDB Mudra	Johnson & Johnson	Sanitary Napkins	India	DSSB05-0462
		Pizza Hut Female Gamers' New Hero	Mindshare	Yum! China	Pizza Hut	China	DSSA04-0394
		Pizza Hut Female Gamers' New Hero	Mindshare	Yum! China	Pizza Hut	China	DSSB04-0395
	eCommerce	Winning Retail Search with Price (Extensions)	MediaCom	adidas	Retail Apparel	Singapore	ECSA03-0331
	Effectiveness	‘Every Home Is Worth Protecting’	The Monkeys	NRMA Insurance	Home Insurance	Australia	EFFA06-0187
		#SubtlySponsoredPost: How Samsung overtook Apple in a-not-so subtle way.	Leo Burnett	Samsung	Samsung Galaxy A Smartphone	Australia	EFFA03-0278
		You don’t need Australia’s best network campaign…until you do	The Monkeys	Telstra	Mobile Phone Network	Australia	EFFA06-0024
		Your Plastic Diet: How WWF began to turn the tide on plastic.	Grey Advertising	WWF	Global Plastic Pollution Campaign	Malaysia	EFFB05-0126
	Media Strategy	L'Oréal Paris’ Infallible Hotpot Challenge	Mindshare	L'Oréal Paris	Infallible Cushion	China	MSSB02-0358
Bronze	Data & Analytics	Nike Next% Speed is Your Currency	Mindshare	Nike	Nike Next%	China	DAAB01-0379
	Digital Strategy	Berocca - Get Supercharged at 2PM	Carnival Enetertainment JSC	Bayer Vietnam	Berocca	Vietnam	DSSA02-0277
		It's Just A Period	DDB Mudra	Johnson & Johnson	Sanitary Napkins	India	DSSB06-0465
		KitKat4Takjil	Ogilvy	Nestlé Indonesia	KitKat	Indonesia	DSSB06-0093
		Manulife "Increase Your Odds of Survival"	dentsu mcgarrybowen	Manulife International	Insurance - Critical Illness product	Hong Kong	DSSB10-0162
		Sakimeshi Supported by Suntory	Dentsu Isobar	Suntory Holdings	Sakimeshi Supported by Suntory	Japan	DSSA06-0062
	eCommerce	Nike Live: Just Don't Quit	Mindshare	Nike	Nike Live	China	ECSA03-0399
		Nike Next% Speed is Your Currency	Mindshare	Nike	Nike Next%	China	ECSA03-0373
		TOUCH-AND-GO COFFEE	Dentsu Isobar	Suntory	BOSS Coffee	Japan	ECSB01-0060
	Effectiveness	Win The Fight	&friends	Himalaya Herbals	Neem Face Mask	Indonesia	EFFA01-0202
		Nike Next% Speed is Your Currency	Mindshare	Nike	Nike Next%	China	EFFA03-0360
		‘Every Home Is Worth Protecting’	The Monkeys	NRMA Insurance	Home Insurance	Australia	EFFB04-0021
		You don’t need Australia’s best network campaign…until you do	The Monkeys	Telstra	Mobile Phone Network	Australia	EFFB07-0023
		Zespri Brand Relaunch Campaign	Dentsu Inc.	Zespri International Japan	Zespri Kiwifruit	Japan	EFFA01-0147
	Media Strategy	BEAR BRAND #BISABANGET	Ogilvy	Nestlé Indonesia	BEAR BRAND	Indonesia	MSSB03-0097
		Unbeaten Paths: Small Business Drive	TBWA\Worldwide	Inchcape Group Hong Kong	Lexus UX	Hong Kong	MSSB06-0042
		Pizza Hut Female Gamers' New Hero	Mindshare	Yum! China	Pizza Hut	China	MSSB02-0389