Tangrams, APAC’s largest strategy and effectiveness awards, has announced the alignment of its key dates with the Spikes Asia awards in 2019.
The Tangrams Strategy & Effectiveness awards will open for entries on 15 April, the same day as the Spikes Asia awards. The will allow entrants to submit outstanding campaigns into both awards and have them recognised for strategy and effectiveness as well as creative excellence. Entrants will have extra time after Cannes Lions to enter work into the Tangrams awards, and will be able to prepare submissions for a single piece of work once, rather than multiple times throughout the year.
“We want to transform Spikes Asia into a holistic festival and awards program that not only serves as a benchmark for creativity excellence, but also for marketing strategy and effectiveness in our industry and brings together brands and agencies alike,” said Joe Pullos, festivals director.
Judging of both awards will take place during Spikes Asia, which means more senior-level marketers and agency leads will congregate and network at the festival.
The Tangrams Strategy & Effectiveness awards will be presented on stage throughout all three days at Spikes Asia.
Jury Presidents announcement: 8 April
Call for entries: 15 April
Early-bird deadline: 26 July
Final entry deadline: 2 August
Tangrams Strategy & Effectiveness awards @ Spikes: 25 to 27 September
The Tangrams features five award categories; Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and eCommerce.
Further information on categories, rules and entry fees will be announced on 15 April on the Campaign Asia-Pacific website and at www.tangrams.asia.
Both Spikes Asia and The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are collaborations between Ascential Events (Europe) Limited and Haymarket Media Group, the publisher of Campaign India.
(This article first appeared on CampaignAsia.com)