Campaign India Team
Mar 08, 2019

Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians
With the Indian Premier League set to start in only a matter of weeks, we decided to dedicate this battle of the brands to a pre-tournament head to head, featuring IPL’s 2 most promising teams: 2018 winners the Chennai Super Kings (CSK) and 2017 winners the Mumbai Indians (MI)!
 
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform and analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data, and influencer data.
 
Who’s owning more social mentions? Who’s joining in on the social buzz? Which team is more successful at fueling excitement among fans? Where is the social chatter taking place? 
 
Take a look at what we found!
 
Mentions 2018 vs 2019
 
Before any major event, social has become the place to find fellow fans, build excitement and join in pre-game conversation. And the social stir around both teams is already in full swing, but who’s in the lead?
 
It’s CSK (yellow)!
 
For the second year running, CSK are owning the social spotlight with 16% more mentions online than MI. MI seem to be improving though - looking back at 2018, you can see they have improved their strategy, increasing their share of mentions by 10%! 
 
Where are all the fans?
 
It’s awesome to see the sheer volume of excitement taking place on social. And as our global view shows, it’s not just in India! North America, Europe, Australia etc…– it’s a global phenomenon!  Which team is owning global dominance on social? – Well, as you can see it’s a clear yellow! It seems CSK are maintaining the top spot, even off the cricket field! 
 
 
(Next week: Whose hashtags have more impact? Which emoji rules?) 
 
Source:
Campaign India

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