Campaign India Team
Aug 10, 2010

Taj Television India launches ‘Ten Cricket’

Sports broadcaster Taj Television India Pvt Ltd has announced the launch of Ten Cricket - a dedicated 24-hour cricket channel. Ten Cricket will be the third channel from the broadcaster and it will commence transmission in the month of August 2010. The dedicated cricket channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live cricketing action from the top Test playing nations as well as customized content for the Indian audiences.

Taj Television India launches ‘Ten Cricket’

Sports broadcaster Taj Television India Pvt Ltd has announced the launch of Ten Cricket - a dedicated 24-hour cricket channel. Ten Cricket will be the third channel from the broadcaster and it will commence transmission in the month of August 2010. The dedicated cricket channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live cricketing action from the top Test playing nations as well as customized content for the Indian audiences. Speaking on the occasion, Atul Pande, chief executive officer, Sports Business, ZEEL, said, “India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India’s leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialized differentiated sport channels and this is what we hope to deliver to our revered cricket viewers." In the next six months, Ten Cricket plans to telecast 8 Test Matches, 25 ODIs & 5 T20s. Ten Cricket will also telecast the India-South Africa series comprising 3 Test Matches, 5 One Day Internationals and 1 T20. "We have broadcast rights of five cricket boards – Sri Lanka, South Africa, Pakistan, West Indies & Zimbabwe, bringing - in some of the best cricketing action from there. Going forward, we intend to further strengthen our content line up in cricket, which we will showcase on our channels.” Pande added.

Source:
Campaign India

Related Articles

Just Published

29 minutes ago

Stop worshipping the dashboard

Admatazz founder and chief strategist explains why digital agencies must stop being obsessed about wrong metrics and focus on marketing foundations, instead.

15 hours ago

India secures 23 shortlists across four categories ...

The International Festival of Creativity receives 26,900 entries from 96 markets this year.

2 days ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

2 days ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.