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Sports broadcaster Taj Television India Pvt Ltd has announced the launch of Ten Cricket - a dedicated 24-hour cricket channel. Ten Cricket will be the third channel from the broadcaster and it will commence transmission in the month of August 2010. The dedicated cricket channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live cricketing action from the top Test playing nations as well as customized content for the Indian audiences.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.