T.A.G., the second agency of McCann World Group, has appointed Himanshu Saxena as vice president and general manager. Saxena joins from McCann Erickson where he was the group business director.
Saxena has worked with companies like Unilever, Marico, Idea Cellular, Reliance ADAG, Barclays plc, IMRB International and HSBC. He has also worked with agencies like Trikaya Grey and Lintas.
Speaking to Campaign India, Saxena said, “In my new role, I would be heading the T.A.G. business nationally. Initially, I would look at the operations of our offices in Mumbai and Delhi. We will look at rolling out new offices after some time.”
Prasoon Joshi, executive chairman, McCann Erickson said, “We’ve taken a call to entrust Himanshu, a home grown McCann Worldgroup talent, with taking this responsibility. He has great commitment and integrity and his wealth of experience will ensure that T.A.G. grows from strength to strength”.
T.A.G handles brands like Videocon, Datacom and NewsX in Delhi.
