Slow, a venture founded by Neelesh Misra, has appointed Syed Amjad Ali as chief operating officer to lead its creative arm Slow Content.
Ali will primarily be focusing on the growth and sustenance of the creative division, while also working with the teams of Slow Products and Slow Experiences on their content initiatives. He will report to Misra.
Ali joins Slow after an entrepreneurial stint
. Before that, he was president at Mullen Lintas' Delhi office.
Misra said, “We are happy to bring Amjad on board and confident that his understanding of a brand will help strengthen Slow and the associated brands. Slow Content is born out of an understanding of India’s heartland audiences over the past few decades and the creative company -- an agency and a studio -- shall bring innovative solutions and build on our strength of decency and take no shortcuts to audiences like stereotyping or objectification. We welcome Amjad and wish him a long-standing fruitful stint with Slow.”
Ali said, "Slow is a powerful idea born out of disruption. The creative company is one of the manifestations of this idea, there are many aspects to it that will allow you to experience an enriching point of view. Brands need to think differently today and Slow is very well placed to serve them with end-to-end solutions with Neelesh Misra at the heart of it. In a world which changed overnight, Slow has an opportunity to align and navigate with a unique creative worldview."