Swiggy and Curefoods launch nationwide 40-day high-protein campaign

Swiggy Ltd (NSE: SWIGGY / BSE: 544285) has partnered with Curefoods to launch a nationwide 40-day high-protein food campaign featuring four flagship brands from the Curefoods portfolio: EatFit, HRX by EatFit, Olio – The Wood Fired Pizzeria and Sharief Bhai. Each of the four brands receives a dedicated 10-day window on the platform, with curated high-protein dishes available from INR 249. The initiative follows Swiggy’s earlier collaborations with Caterspoint and McDonald’s and supports its ongoing effort to make protein-forward eating more accessible and appealing to users across India. The dishes are being promoted through a prominent entry point within the Protein page on the Swiggy app.

The campaign spans 100 outlets across 13 cities, including Bangalore, Hyderabad, Delhi, Gurgaon, Noida, Faridabad, Chandigarh, Mumbai, Chennai, Pune, Mysore and Coimbatore. The HRX by EatFit phase, running until 9 December, features a menu of protein-rich options such as Pro Paneer Burrito Bowls, Pro Korean Chicken Rice Bowls, Peri Peri Chicken Burgers, Rajma and Red Rice Meals, Dal Tadka and Red Rice Meals, Greek Chicken Salads and Chicken Keema Multigrain Rotis. These dishes have been curated to combine higher protein content with formats suited to everyday ordering habits.

From 10–19 December, Olio – The Wood Fired Pizzeria will introduce a multigrain pizza range aimed at users looking for a higher-protein alternative to standard crust formats. The lineup includes Peppy Paneer, Paneer Red-Hot, Veg Overload, Chicken Kingdom, Chicken Pepperoni, Fiery Chicken, Forest Chicken and Barbeque Chicken multigrain pizzas. The final segment from 19–28 December will highlight Sharief Bhai’s high-protein biryani selections, including Shahi Mutton Dum Biryani, Shahi Chicken Dum Biryani, Shahi Chicken Kheema Biryani and Shahi Mutton Kheema Biryani.

Deepak Maloo, vice president – food strategy, customer experience and new initiatives at Swiggy, said the shift towards high-protein meals has been accelerating, with affordability and variety remaining central to consumer choices. Maloo added that the partnership combines taste, nutrition and convenience to give millions of users an opportunity to incorporate protein into daily diets through formats ranging from biryanis and bowls to pizzas and burrito bowls.

The partnership builds on the companies’ earlier collaboration in November, when Swiggy and Curefoods launched EatFit’s exclusive protein menu. That menu included Signature Beetroot Hummus Buddha Bowls in both vegetarian and non-vegetarian options, Pro Millet Khichdi, Khichdi Multigrain Pops, Shahi Boneless Chicken Biryani, Italian Chunky Soya Bowl Plus and Italian Chunky Chicken Bowl Plus.

Through this 40-day campaign, Swiggy aims to strengthen its presence in healthier food formats by expanding curated categories and increasing the visibility of high-protein options at a city-wide level. With exclusive branded partnerships and a structured promotional strategy, Swiggy is positioning itself to create one of India’s most accessible ecosystems for protein-rich meals delivered to consumers’ homes.