Sideways has announced the appointment of Swati Balani as senior creative director. Balani will be heading the digital creative department at the agency.
She moves from AutumnGrey, where she was executive creative director.
Abhijit Avasthi, founder, Sideways, said,"With digital being a mainstream lever in business now, we needed a solid experienced hand who understands the nuances of this domain and can impact visible outcomes . In Swati we found such a person - besides being an able team builder."
Sameer Sojwal and Nilay Moonje, ECDs and creative heads, Sideways, said, "Swati joins the Sideways team to further strengthen our digital offering. She brings with her deep understanding of the digital world and the experience of handling multiple brands and teams across digital and mainline agencies. We are super happy to have her and look forward to seeing more Sideways thinking in the months to come."
Balani said, "With the exponential rise in India’s digital audience and multiple platforms, businesses and brands have the opportunity to find their distinct way to interact with their audience. The one-size-fits-all approach doesn’t work anymore. It’s important to explore newer technologies, platforms, and tech-first approaches and think Sideways. With Sideway’s unique proposition of being India’s first ‘creative problem-solving agency’ and their multi-talented team of tech experts, creative experts and strategic partners, I am thrilled to drive unique innovative and creative solutions for brands in the digital space!"
Balani has also worked with Ogilvy, DDB, and FCB.
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