The Indian Society of Advertisers (ISA) has announced the appointment of Sushil Matey as its chief executive officer.
With this appointment, ISA wants to become future ready to serve the needs of advertisers in a post Covid-19 world where digital is emerging as a catalyst in the industry.
Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products and chairman, ISA, said, “As we transition rapidly into the new normal it is imperative for us to create a stronger value proposition for the industry as a whole. Our primary goal is to make the ISA future-ready so we can prove adequate support to our members and the fraternity . I am pleased to welcome on board Mr. Sushil Matey who will play an instrumental role in realising our vision and accelerating the pace of change. We also look forward to working closely with the WFA and creating a global benchmark in the industry.”
Sushil Matey, CEO, ISA, added, “I’m honoured to have been entrusted with this position and look forward to working closely with all stakeholders and partners. The world around us is evolving rapidly on multiple fronts and it is vital for us to stay ahead of the change so we can provide support and create value in the industry.”