MX Player has announced the launch of MX Studios, its arm to help brands engage with its audience through storytelling and scripted formats.
The platform has appointed actor Suresh Menon as the content and creative head to lead this mandate for MX Studios.
Nikhil Gandhi, chief operating officer, MX Media, said, "We are delighted to announce the launch of MX Studios that will curate and produce scripted narratives in an entertaining fashion and we’re excited to have Suresh Menon on board as the content and creative head. Having demonstrated a history of working across different entertainment media as well as running his own content production business, we believe he is the perfect addition to the team at MX Studios.”
Menon added, "I have been a part of the media and entertainment fraternity for close to two decades and I’ve had a vast experience in scripting, ideating and storytelling across formats like theatre, television, films and webseries. I am excited to bring these strengths to my new role as the content and creative Head for MX Studios.”