Astrum, a reputation management advisory, has announced the appointment of Sunil Lulla as chairperson.
Ashwani Singla, founding managing partner, Astrum, said, "For over two decades that I have known and worked with Sunil, I have admired how he combines strategic clarity with execution excellence to achieve extraordinary outcomes. Our clients and colleagues will benefit from his sage counsel and proven acumen.”
Lulla said, “The impact of reputation, risk and regulation on business is a major pre-occupation of the C-suite and more so today; I am delighted to be a part of a team that has an enviable track record of helping CXOs successfully negotiate this landscape. Ashwani has played a major role in professionalising the Indian public relations landscape and now by putting ‘data and digital’ at the heart of Astrum, he is pioneering the next progression of public relations and public affairs; I am excited to contribute to this journey.”
Lulla has had stints with BARC, Grey India, Balaji Telefilms, Times Television Network, Sony Entertainment Television, Diageo and JWT among others.