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There is a lot more action expected in the DTH market in India with southern player Sun Direct announcing its Mumbai launch. Sun Direct is an 80:20 JV between the Maran family and the Astro Group of Malaysia. The DTH service will soon also be launched in Hindi speaking markets.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.