Visa has announced the appointment of Sujatha V Kumar as head of marketing for India and South Asia. Kumar will be heading the marketing strategy and execution for India, Sri Lanka, Bangladesh, Nepal and the Maldives. She replaces Manmeet Vohra who left Visa earlier this year.
Kumar was with Google prior to this move where she was head – brand and reputation, marketing and strategy.
TR Ramachandran, country manager, Visa India and South Asia, said, “Our people are the most important asset for us at Visa. As we work towards transforming and strengthening India’s digital payment ecosystem, Sujatha joins us with a diverse range of experience from the continuously evolving digital space. We are excited to welcome her to the Visa family and with her expertise, aim to build a robust brand leadership in the space we operate in."
Frederique Covington, SVP head of marketing and cross border Asia Pacific, Visa, added, “We congratulate Sujatha and are very excited to bring an accomplished marketer to Visa. With her strong data and creative skills, we aim to fulfill our vision of being the most creative data-led marketer in the world."
In a career spanning 20 years she has also worked with Procter & Gamble, Gillette, Nokia, The Royal Bank of Scotland and Coca-Cola.
Kumar said, “I am delighted to join the Visa family and play my part in our exciting consumer and customer facing journey of innovative, data-based marketing. I have always admired Visa as a brand and am excited at the opportunity to be a part of this team. We live in an increasingly growing digital society and I am looking to leverage my past experience in bridging the gap between digital disruption and consumer engagement to build trusted brands."