Storytellers 101 appoints Devendra Singh as chief operating officer

Storytellers 101 Communications has announced the elevation of Devendra Singh, widely known as Dev, to the role of chief operating officer. The appointment was confirmed on December 16 in Mumbai and reflects the agency’s focus on strengthening leadership from within its existing team.

Singh has been associated with Storytellers 101 Communications for nearly a decade and has played a central role in shaping the agency’s growth, internal culture and client relationships. Over the years, he has worked closely with teams across functions and geographies, contributing to the agency’s operational maturity and strategic direction.

In his new role, Singh will lead the company’s Bandra office in Mumbai and oversee overall operations across the organisation. His responsibilities will include driving operational efficiency, strengthening team leadership and ensuring consistent execution across client mandates. Having grown within the agency, Singh brings a detailed understanding of its working culture, processes and long-term vision.

During his tenure, Singh has handled mandates across a range of sectors including lifestyle, entertainment, social impact, and advertising and marketing. His experience spans strategy development, campaign execution and long-term brand building, allowing him to balance creative ambition with operational discipline. Colleagues describe his leadership style as collaborative and hands-on, with a focus on problem-solving and team alignment.

Commenting on the elevation, Leon De Souza, founder and ceo at Storytellers 101 Communications, said, “Dev’s journey with Storytellers has been truly inspiring. He has grown alongside the agency, consistently demonstrating ownership, integrity, and a sharp understanding of both our clients’ needs and our internal culture. As COO, Dev will play a critical role in strengthening our operations and building the next phase of growth for the agency.”

Singh said the appointment marked a personal milestone after nearly ten years with the agency. “Storytellers 101 has been very close to my heart for nearly a decade. I am grateful for the trust placed in me and excited to take on this responsibility. I have seen the industry go through several highs and lows, and we have stayed resilient through every challenge. I intend to carry forward this legacy by building strong teams aligned with our culture, focused on long-term growth, and continuing to build brands and take them to the next level.”

The elevation comes at a time when public relations agencies are navigating evolving client expectations, integrated communications demands and changing media landscapes. By promoting from within, Storytellers 101 Communications signals an emphasis on continuity, institutional knowledge and leadership stability as it scales its operations.

Founded as a creatively driven communications agency, Storytellers 101 has built its reputation around storytelling-led brand strategies and integrated public relations solutions. The agency works across traditional and digital platforms, serving clients in multiple categories with a focus on relevance and consistency.

With Singh stepping into the role of chief operating officer, the agency aims to further strengthen its internal structures while maintaining its creative ethos. The leadership move underscores Storytellers 101 Communications’ intent to remain a young, future-ready organisation while investing in experienced leaders who understand both its people and its clients.