"Still a long way to go": Rajesh Kamat

Viacom-18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as  the No 1 GEC.Rajesh Kamat (pictured), CEO, Colors chose to downplay the performance. "It has just been a week and we have a long way to go as a channel with more programming bands yet to be launched. It is still a long battle ahead. But what is heartening is the fact that Colors has been the most watched channel in primetime for the past few weeks and it entertains the maximum number of viewers every week. We hope to continue delighting our audiences."