Campaign India Team
Apr 15, 2009

"Still a long way to go": Rajesh Kamat

Viacom-18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as  the No 1 GEC.Rajesh Kamat (pictured), CEO, Colors chose to downplay the performance. "It has just been a week and we have a long way to go as a channel with more programming bands yet to be launched. It is still a long battle ahead. But what is heartening is the fact that Colors has been the most watched channel in primetime for the past few weeks and it entertains the maximum number of viewers every week. We hope to continue delighting our audiences."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Arpit Garg takes over as president of Weber ...

As president for India, he will strengthen its leadership across communications and advisory services.

11 hours ago

Collective Creative Labs delivers adaptive travel ...

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

1 day ago

Kingfisher Premium launches brand film for Tata WPL

The film highlights women’s cricket through energy, music and shared celebration.

2 days ago

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.