StarcomIP bags Tata Indicom mandate

Starcom IP has bagged the digital marketing mandate for Tata Indicom. The agency has started working with Tata Indicom with immediate effect and is responsible for online media planning and buying, establishing Tata Teleservices' presence in the social media, and online reputation management. The team is led by Suyesh Shankar, national strategy director, Starcom IP, India.

Lloyd Mathias, chief marketing officer, Tata Teleservices said, “We are glad Starcom IP is coming onboard to help our digital marketing initiatives. We are confident they will add value and create engaging digital content to enhance the Tata Indicom brand’s presence, perception and penetration amongst the digital community.”

Said Pushkar Sane, chief digital officer, north and south Asia, Starcom MediaVest Group said, “It is a significant win for us and we’re delighted to work with Tata Teleservices. We are committed to bringing best-in-class digital thinking to the brand and ensure Tata Indicom stands out in the online space.”