Campaign India Team
Nov 17, 2009

StarcomIP bags Tata Indicom mandate

Starcom IP has bagged the digital marketing mandate for Tata Indicom. The agency has started working with Tata Indicom with immediate effect and is responsible for online media planning and buying, establishing Tata Teleservices' presence in the social media, and online reputation management. The team is led by Suyesh Shankar, national strategy director, Starcom IP, India.

StarcomIP bags Tata Indicom mandate
Starcom IP has bagged the digital marketing mandate for Tata Indicom. The agency has started working with Tata Indicom with immediate effect and is responsible for online media planning and buying, establishing Tata Teleservices' presence in the social media, and online reputation management. The team is led by Suyesh Shankar, national strategy director, Starcom IP, India.

Lloyd Mathias, chief marketing officer, Tata Teleservices said, “We are glad Starcom IP is coming onboard to help our digital marketing initiatives. We are confident they will add value and create engaging digital content to enhance the Tata Indicom brand’s presence, perception and penetration amongst the digital community.”

Said Pushkar Sane, chief digital officer, north and south Asia, Starcom MediaVest Group said, “It is a significant win for us and we’re delighted to work with Tata Teleservices. We are committed to bringing best-in-class digital thinking to the brand and ensure Tata Indicom stands out in the online space.”
 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

WPP's 'pretty grim' profit warning: stock market ...

Analysts assessed whether further downgrades will be a broader industry issue.

17 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

22 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

22 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.