Starcom Mediavest Group has partnered with Mumbai based K J Somaiya Institute of Management Studies and Research to launch a 10 month long integrated marketing communications programme. Titled SSIMCAP-360, the course is targeted at graduates and working professionals aspiring for careers in marketing and communication, and aims to give a 360-degree grounding of the same.
Ravi Kiran (pictured), CEO South Asia, Starcom MediaVest Group said, "We have been contemplating for a while to offer a world class programme to young graduates to equip them with knowledge of best practices and a hands on industry interface. The dream is being realised with the creation of SSIMCAP-360. We hope this will benefit the media and advertising industry in gaining access to a resource pool of individuals who are adept at providing idea-centric, media neutral solutions that can adapt to the rapidly changing consumer behaviour."
Some offerings of the programme will be 'Active Mentorship' where every student will be assigned to a senior advertising or marketing professional in the industry, who will act as an off-campus coach for the entire duration of the programme.
There is the concept of 'The Learning Clinic' which will give the students access to a dedicated space with Starcom's office for research, and proprietary Starcom tools and techniques.
There's also 'Brand Shoes' in which each student will spend a week as an assistant to a brand manager in a marketing organization, besides 'Live In' wherein students will spend a week in a relevant consumer home, somewhere in India, gathering practical insights into various aspects of consumer behavior.
Starcom MediaVest group will be actively involved in the planning and executive programme of the course, besides having representatives on a 15-member special advisory council. Students will be provided placement assistance after the conclusion of the course.
SSIMCAP-360 will cost Rs 95,000 and a maximum of 60 students will be selected for its first batch through an admission process that involves an online test, group discussion and personal interview. The programme commences on 15 September.
Forms are available online at http://simsr.somaiya.edu/simsr/Index.asp