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Starcom IP has bagged the digital marketing mandate for skin services brand Kaya. With this partnership, Starcom IP will be responsible for the digital strategy and activity for Kaya.Commenting on the win, Pushkar Sane, chief digital officer, North and South Asia, Starcom MediaVest Group said, “It is an important win for us and we’re delighted to work with Kaya. We are committed to bringing best-in-class digital thinking to Kaya.”
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Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
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