Kaya Skin Clinic has unveiled a new property called “Skin Love”, which revolves around loving yourself and your skin. A campaign which employs print, radio, digital and social media has been created by Rediffusion YR for the launch.
Listen to the radio spots:
The print and radio campaigns have been rolled out in key metros. The radio campaign is linked with Kaya's profiles on Facebook and Twitter, where fans and followers can share “love-notes" to their skin with the best ones to be featured on radio.
Talking about the campaign, Suvodeep Das, marketing head, Kaya Skin Clinic, said, “During special occasions, the market gets cluttered and the consumers are lost in the plethora of communication. In such a scenario, it is essential to not only develop unique creative concepts, but also identify new channels for communication. This year, in addition to the traditional communication channels, we have also developed interactive properties in the digital space to reach out to our consumers more effectively.”
Kaya: Brand Team
Rediffusion Team: Tina Sachdev, Shruti Das, Labanya Ghosh, Sudhish Pillai, Crahan Pinto, Richa Shah, Kavita Kailas