Kaya Skin Clinic, a chain of skin care clinics, has appointed Salt Brand Solutions as its new creative agency. The account was won following a multi-agency pitch.
Commenting on the appointment, Suvodeep Das, marketing head, Kaya Skin Clinic, said, “Kaya is at a stage where we need to increase the relevance of the brand for a larger target audience. We were looking for a creative partner that not only understands our consumer’s needs but is also well adept at working in the new changing environment where consumers are interacting with the brands like never before. We went through an elaborate pitch process and met several leading agencies. I’m pleased to announce Salt Brand Solutions as our new creative agency and hope that this new partnership will further enhance our marketing communication and enable us to connect with our consumers in an engaging and effective way.”
Mahesh Chauhan, co-founder, Salt Brand Solutions said, “We are delighted to partner with Kaya Skin Clinic. To me, this win is a tribute to the quality of talent that has come together to create Salt. The team at Salt was the biggest factor in this account win.We will be working on a holistic brand campaign that will make Kaya a bigger and better brand."
Minakshi Achan, co-founder, Salt Brand Solutions, added, “We are thrilled by the opportunity to paint on a fresh new canvas for Kaya Skin Clinic. We see a brand with immense potential that is waiting to be tapped.”