Marketing
Emily Tan
Feb 01, 2012

Starbucks to launch in India this year

Starbucks will be launching in India under a joint venture with Tata Global Beverages called Tata Starbucks Ltd. The cafés will be branded as "Starbucks Coffee: A Tata Alliance".

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Apollo Tyres replaces Dream11 as Team India jersey sponsor

2 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

6 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

Tata Starbucks aims to become the new Diwali hangout
Advertising
Oct 18, 2024
Campaign India Team

Tata Starbucks aims to become the new Diwali hangout

Ranjeev Vij quits TBWA\India
Advertising
Apr 28, 2025
Campaign India Team

Ranjeev Vij quits TBWA\India

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Advertising
May 05, 2025
Campaign India Team

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

DEPT expands India business with Bengaluru hub
Advertising
Mar 03, 2025
Campaign India Team

DEPT expands India business with Bengaluru hub

Just Published

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
Advertising
5 hours ago
Nikita Mishra

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

Moves and wins: Week of 22 September
Advertising
6 hours ago
Campaign India Team

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

Devotion and display: The paradox at the heart of Indian festivity
Advertising
9 hours ago
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
Advertising
9 hours ago
Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.