SAB starts to worry Sony
STAR Plus continued to rule, despite slipping by 19 GRPs and Colors gaining by 11 GRPs in Week 47 (TAM, GEC, CS4+).
STAR Plus delivered 354 GRPs, 63 GRPs ahead of Colors with 291 GRPs.
The gap between Colors and third placed Zee TV increased to 83 GRPs, with Zee delivering 208 GRPs.
SAB TV whittled away at the gap between itself and Sony, as SAB delivered 145 GRPs (up 8 GRPs) and Sony 169 GRPs (down 20 GRPs).
NDTV Imagine was steady at 101 GRPs, down 4.
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Watch the film conceptualised by Lowe Lintas here
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The findings also state that influencer marketing could become a part of affiliate campaigns
Watch the film conceptualised by Songfest here
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Will continue to be a part of the agency’s Exco
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