Campaign India Team
Nov 24, 2010

STAR still on top; Colors closes gap

SAB starts to worry Sony

STAR still on top; Colors closes gap

STAR Plus continued to rule, despite slipping by 19 GRPs and Colors gaining by 11 GRPs in Week 47 (TAM, GEC, CS4+). 

STAR Plus delivered 354 GRPs, 63 GRPs ahead of Colors with 291 GRPs. 

The gap between Colors and third placed Zee TV increased to 83 GRPs, with Zee delivering 208 GRPs. 

SAB TV whittled away at the gap between itself and Sony, as SAB delivered 145 GRPs (up 8 GRPs) and Sony 169 GRPs (down 20 GRPs). 

NDTV Imagine was steady at 101 GRPs, down 4.

Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.