According to TAM’s data for week 19, C&S 4+, STAR Plus retains it top position with 335 GRPs.9X still holds on to its number three position with 88 GRPs.Zee TV is at number two with 210 GRPs. Sony is ahead of NDTV Imagine with 80 GRPs. NDTV Imagine occupies the fifth slot with 77 GRPs. Sahara One comes next with 72 GRPs, followed by SAB TV which has 27 GRPs.
According to TAM’s data for week 19, C&S 4+, STAR Plus retains it top position with 335 GRPs.9X still holds on to its number three position with 88 GRPs.
Zee TV is at number two with 210 GRPs. Sony is ahead of NDTV Imagine with 80 GRPs. NDTV Imagine occupies the fifth slot with 77 GRPs. Sahara One comes next with 72 GRPs, followed by SAB TV which has 27 GRPs.
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The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
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In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
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