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According to TAM’s data for week 19, C&S 4+, STAR Plus retains it top position with 335 GRPs.9X still holds on to its number three position with 88 GRPs.Zee TV is at number two with 210 GRPs. Sony is ahead of NDTV Imagine with 80 GRPs. NDTV Imagine occupies the fifth slot with 77 GRPs. Sahara One comes next with 72 GRPs, followed by SAB TV which has 27 GRPs.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?