STAR India has launched an online video service ‘STAR Player’ on www.startv.in. The portal will offer full length content from STAR Network TV shows and other original content for free. The portal is currently in beta mode.
Viewers can watch all episodes of shows or reruns of old shows. About five to six hours of programming will be uploaded every day. Viewers can select the category from soaps, reality, music, news and lifestyle. One can filter channels by title, choose-to-see clips, full-length episodes or movies, what's new and most popular on the site.
Speaking to Campaign India, Gurtej Sandhu, senior vice president, new media and IT, said, “STAR Player will have four to six hours of new programming each day. STAR does not want any limitation in broadcasting. People should get content any time they require. We will soon extend STAR Player to mobile platforms, social networking sites, widgets, blogs etc.”
Talking about the monetisation of the portal, Sandhu said, “We have 10-15 seconder TVCs before and after the video clips. We already have advertisers including Reliance Mobile, Sony Ericsson and Airtel.”