Star India has unveiled its new corporate logo – Hot Star, and has also announced the launch of five television channels in high-definition format. Star Plus, Star Movies, Star Gold, Star World and Nat Geo will be available in HD. The HD versions of the channels will bear the mark of HD on their respective channel logos.
A press note from the network stated, “the new corporate logo - the Hot Star, symbolizes, the zeal to continuously innovate, create and invent for the 21st century India.”
"The launch of Asli HD today is a testimony to our commitment to offer our viewers world class media experience. With Star's massively popular entertainment channels turning HD, a high definition revolution is set to kick start in India. This is just a glimpse of a slew of exciting initiatives, we will roll out in coming months,” said Uday Shankar, chief executive officer, Star India.
On the new logo, he added, “Our new corporate logo reflects the vigor and vitality of a new India, that Star has been privileged to grow with. We see this as a source of energy for the entire company, to continue to fire up for the opportunities and challenges in serving and inspiring our viewers."
Positioned as Asli HD, the channels will be available to viewers who have an HD television set, and who have subscribed the channels on DTH platforms. The content for the format will be shot in HD, recorded and edited in HD, and mixed for 5.1 Dolby surround sound.