Star Group bags BCCI's domestic broadcast rights

Star Group will collaborate with ESS for the telecast of the matches across mediums

Star Group bags BCCI's domestic broadcast rights

Star Group has won the rights to broadcast Indian cricket for 2012-2018. The deal also includes internet and mobile rights, and is valued at Rs 3,851 crores and covers 96 matches. The rights cover all international cricket in India, and domestic competitions including the Ranji Trophy and Irani Cup, but does not include the IPL, which rests with Multi Screen Media (SET Max).

Speaking about the development with Campaign India, Uday Shankar, chief executive officer, Star India, said, “BCCI is a great property and we are overjoyed to have an opportunity to develop it further. It was decided amongst ESPN Star Sports (ESS), ESPN and Star that Star would bid for the rights and if Star were to win the rights it would be exploited in collaboration with ESS.” 
 
Under the deal, according to media reports, Star will be paying approximately Rs.40 crores for each match, more than the Rs.32.5 crores that the previous broadcaster Nimbus had to pay for each match.
 
Prior to this deal, Star and ESS already owned the rights to ICC tournaments as well as cricket in Australia and England. The collaboration also owns rights to the Champions League Twenty20.
Source:
Campaign India

Related Articles

Just Published

57 minutes ago

Twitterati now calls for #BoycottFabindia

The brand has landed up in the internet's hate zone for the use of an Urdu phrase while promoting its Diwali collection

4 hours ago

Amazon Pantry tops brand health chart in the ...

YouGov's Retail Rankings 2021 reveals the brands with the best 'brand health' among urban Indians

5 hours ago

Objectification is an issue only when the other ...

JG Hosiery’s chief marketing strategist talks about the remake of Macho Sporto's campaign, the plagiarism case against Lux Cozi, objectification, and more...