Star Group has won the rights to broadcast Indian cricket for 2012-2018. The deal also includes internet and mobile rights, and is valued at Rs 3,851 crores and covers 96 matches. The rights cover all international cricket in India, and domestic competitions including the Ranji Trophy and Irani Cup, but does not include the IPL, which rests with Multi Screen Media (SET Max).
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JG Hosiery’s chief marketing strategist talks about the remake of Macho Sporto's campaign, the plagiarism case against Lux Cozi, objectification, and more...