Star Group bags BCCI's domestic broadcast rights

Star Group will collaborate with ESS for the telecast of the matches across mediums

Star Group bags BCCI's domestic broadcast rights

Star Group has won the rights to broadcast Indian cricket for 2012-2018. The deal also includes internet and mobile rights, and is valued at Rs 3,851 crores and covers 96 matches. The rights cover all international cricket in India, and domestic competitions including the Ranji Trophy and Irani Cup, but does not include the IPL, which rests with Multi Screen Media (SET Max).

Speaking about the development with Campaign India, Uday Shankar, chief executive officer, Star India, said, “BCCI is a great property and we are overjoyed to have an opportunity to develop it further. It was decided amongst ESPN Star Sports (ESS), ESPN and Star that Star would bid for the rights and if Star were to win the rights it would be exploited in collaboration with ESS.” 
 
Under the deal, according to media reports, Star will be paying approximately Rs.40 crores for each match, more than the Rs.32.5 crores that the previous broadcaster Nimbus had to pay for each match.
 
Prior to this deal, Star and ESS already owned the rights to ICC tournaments as well as cricket in Australia and England. The collaboration also owns rights to the Champions League Twenty20.
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

21 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

22 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

22 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.