Star Gold unveiled its new logo and avatar "Karo Dil Ki" during the telecast of the movie Singham on Saturday, 10 September, 2011.
The logo unveil was simulcast across Star India's network channels - Star Plus, Star One, Star Utsav, Star World, Star Movies, Pravah and Jalsha, via a network roadblock.
"'Karo Dil Ki' reflects the attitudes and aspirations of our viewers. As a brand we have always endeavored to give our viewers what they want to watch not just what we want them to watch. The TV premiere of 'Singham' on September is itself a landmark screening of this over Rs 100 crore grosser which is still running to packed houses," said Sanjay Gupta, chief operating officer, Star India.
According to the channel, the 'Singham' screening will be followed by the screening of other current day blockbusters such as Zindagi Na Mile Dubara, Bodyguard, Rockstar, and Ra One.The refreshed STAR Gold will also have a six-movie schedule every day. Time bands like 'Blockbuster@9' and 'Badi Picture' in the evening will be promoted as well.
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