Campaign India Team
May 20, 2021

Srishti Behl Arya to exit Netflix India

Arya was director - original film content at the OTT player

Srishti Behl Arya
Srishti Behl Arya
Srishti Behl Arya, director - original film, Netflix India, is exiting the OTT platform after a stint of three years. Her last day at the organisation is 21 May.
 
Arya joined Netflix in May 2018 and was reporting to Monika Shergill, VP - content, Netflix India, prior to which she was an independent producer.  
 
Shergill said, "Srishti has played a foundational role in building our original film slate in India, launching 35 titles over three years with critical acclaim and fandom including Guilty, AK vs AK, Bulbbul and Serious Men, and our first Tamil and Telugu films, with Paava Kadhaigal and Pitta Kathalu. We wish her every success and know she will bring her passion for storytelling to her future endeavours."
 
Arya said, "Leading the Netflix originals film team in India over the last three years has been the adventure of a lifetime. I am incredibly grateful for this opportunity and have learned so much along the way. I couldn’t be more proud of the stories we’ve told, from first time directors, female filmmakers, established voices and so many fresh faces. I wish this wonderful team all the very best and can't wait to see what's ahead.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.