Srikanth Raman joins Percept Media as chief planning officer

Percept Media has brought in Srikanth Raman as chief planning officer. Prior to joining Percept Media, Raman was general manager, Starcom MediaVest and he handled research and strategy for their clients.

In his role at Percept Media, Raman will be responsible for creating differentiated strategic based media solutions for the clients. Other than developing media solutions for the company, Raman will also be leading Percept media’s strategic alliance with Pointlogic which was announced recently. He will be overseeing the integrated intelligence services offered under this association for marketers in India.

Raman has spent close to 20 years in the media industry in developing Communication and Media Strategies for Brands. Spending his formative years in Strategic planning in Enterprise and Nexus Equity, he joined Mudra Communications as Media Group Head.

Commenting on Raman’s appointment, Shripad Kulkarni, chief executive officer, Percept Allied Media said, “Srikanth’s varied background across critical branding portfolios will add tremendous value to Percept Media which is a young company growing at a break neck speed. Srikanth is the best person to take forward our exclusive tie-up with Pointlogic – A world leader in Communication Planning & Analytics.”

Srikanth Raman, added, “Percept Media has successfully created a robust business model in a very short span of time and are the market leaders today in the media spectrum. I am extremely delighted to join them at their current diversification curve and do look forward to apply my learnings in building various successful verticals within the company.”