Campaign India Team
Sep 03, 2018

Spykar appoints Zenith to handle media

Account won post a multi-agency pitch

Spykar appoints Zenith to handle media
Spykar has announced the appointment of Zenith as its media agency. The account was won post a multi-agency pitch. 
 
Sanjay Vakharia, CEO Spykar, said, “Spykar has been India’s leading denim brand for 25 years. Great product coupled with wide spread distribution has given us exemplary growth. In the last 3 years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans. Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights  will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”
 
Tanmay Mohanty, group CEO, Zenith India, said, “We couldn’t be more thrilled to partner with Spykarwhich is India’s own home-grown contemporary jeanswear brand and needs no introduction.   Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer-centric insights. This win is testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”
 
Spykar is a part of Metdist Group.
 
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: 13 shortlists for India across Design, Film Craft, Health & Wellness, Print and Publishing
Premium
14 hours ago

Cannes Lions 2019: 13 shortlists for India across ...

India bagged no shortlists in the Pharma category

Premium
Cannes Lions 2019: India bags eight shortlists in Outdoor
Premium
1 day ago

Cannes Lions 2019: India bags eight shortlists in ...

The Cannes Lions international festival of creativity begins on Monday

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
Blog: Rs. 100 crore or wash out?
Premium
3 days ago

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author