Sports For All (SFA) has announced its rebranded identity with a new logo.
The refreshed identity is a visual representation of SFA’s inclusive and diverse sports community, capturing the essence of the collective spirit and vision.
The rebranded identity aims to resonate with school-level sporting experiences. Conceptualised by TING, the new logo re-affirms SFA's philosophy of ‘making children fall in love with sports through inspiring and joyful experiences’.
Vishwas Choksi and Rishikesh Joshi, founders, Sports For All (SFA), said, “Our new logo is a testament towards propelling school sporting experiences to greater heights. Through constant on-ground consumer feedback from parents, schools and coaches, we have identified the pulse of the future athlete. Our aim is to make sports aspirational for the youth and provide them with an equitable platform to further represent themselves globally. SFA is fuelled by the purpose and passion to transform grassroots sports with an unwavering spirit of cultivating love for sports in India.”
Shruti Dhadda, chief creative officer, TING, said,"Ting’s association with SFA dates back to its inception in 2015. Our partnership continues to grow stronger as the brand scales new heights. The new identity marks our transition from creating a school sports eco-system to being a catalyst for change in Indian youth sports. SFA’s new identity underscores sports as an equalizer and a force of change that drives the nation forward. The different colours represent the diverse terrains on which various sports are played, while also capturing the energy and vitality of schoolchildren, hailing from distant lands. They all converge on one platform of SFA, in line with the core sentiment of United by passion. Ignited by play."
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