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A co-operation agreement has been signed between Spikes Asia Advertising Festival and The Confederation of Asian Advertising Agency Associations (CAAAA), considered the driving force of Asian advertising. In 2010, Spikes Asia will take place at Suntec City, Singapore from September 19-21.“It is an honour for us to have the support of the CAAAA. Their recognition of how important a role the Spikes Asia Festival has on the advertising and communications industry in Asia as a creative learning platform is paramount to us,” said Terry Savage, Festival Chairman.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.