Campaign India Team
Feb 23, 2021

Spikes Asia 2021: 93 shortlists from India

Dentsu Webchutney leads the Indian tally

Spikes Asia 2021: 93 shortlists from India
The organisers of Spikes Asia have released shortlists for this year's edition of the awards. From an initial 3,223 entries, 682 pieces of work have made it to the shortlists. 
 
Australia lead the shortlists with 169 pieces of work, followed by India and New Zealand who are tied with 93 each. 
 
From India, Dentsu Webchutney leads with 23 shortlists. FCB India and Wunderman Thompson India follow with 12 each.
 
Brand Experience and Activation
 
Wunderman Thompson's 'The Soap With A Lump' for Lux has three shortlists in this category.  
 
Dentsu Webchutney too has three shortlists, all of them are for Vice Media's 'The 8-but journo'.
 
Cheil India has two shortlists, one each for Adidas and Real Kashmir FC's 'Unreal fans of Real Kashmir' and Samsung's 'Now, words aren't just heard, but felt'.
DDB Mudra and VMLY&R have a shortlist each for Spotify (#Playthis) and ABC Sambal (Asli Sauce). 
 
Creative Effectiveness
 
Leo Burnett has India's only shortlist in the category. This comes for HDFC Bank's '#StopMithani'.
 
Creative Strategy
 
DDB Mudra and FCB India have three shortlists each in this category.
 
DDB's shortlists come for Johnson & Johnson's 'Project Free Period'.
 
FCB India has two for Mumbai Police's 'The Punishing Signal' and one for The Times of India's 'Times Out and Proud Classifieds'. 
 
Dentsu Webchutney has two for Vice Media's 'The 8-Bit Journo'.
 
Design
 
Wunderman Thompson's 'The Soap with a lump' for Lux is the only Indian shortlist in this category.
 
Digital
 
Dentsu Webchutney has five shortlists in this category. Three are for Vice Media's 'The 8-bit journo' and two are for Trigger Happy's' World's most reported trailer'. 
 
DDB Mudra has three shortlists in this category - two are for Spotify's '#PlayThis' and one is for Johnson & Johnson Stayfree's 'It's just a period'.
 
Cheil India has two shortlists for Samsung's 'Now, Words aren't just heard, but felt'. 
 
Facebook has a shortlist for its 'Pooja Didi' film. 
 
Direct
 
Among the eight Indian shortlists in this category, Dentsu Webchutney has five. 
 
Three are for Trigger Happy's 'World's most reported trailer' and two are for Vice Media's 'The 8-bit Journo'.
 
Ogilvy (#NotJustACadburyAd - Mondelez), VMLY&R (ABC Sambal - Asli Sauce for ABC Pedasuransi) and Wunderman Thompson (Soap with a Lump - Lux) are also in the running.
 
Film
 
Wunderman Thompson has three shortlists in this category too. Two are for Jimmy Nelson Foundations' (#SOS Save Our Sentinels) and one is for Facebook's '#Thumbstoppers'. 
 
Ogilvy (ITC Savlon - The Artist) and Facebook (Pooja Didi) have two shortlists each.  
 
Film Craft
 
Good Morning Films has six shortlists in this category.
 
It has three each for 'The Edge of the World' for Asus and 'Chotu' for My Choices Foundation. 
 
Wunderman Thompson has four shortlists. 
 
Two are for Jimmy Nelson Foundation's 'Save Our Sentinels'. The agency also has one each for Turtle's 'The Lynching' and Celica Automobiles' 'Jeep Iconography'. 
 
Ogilvy has three - two for Pidilite Industries' 'Sofa' and one for ITC Savlon's 'The Artist'. 
 
Facebook has two shortlists for 'Pooja Didi' in this category. 
 
McCann India's 'Bus' for Perfetti Van Melle is also in contention. 
 
Healthcare
 
Cheil India has three shortlists in this category for Samsung's 'Now, words aren't just heard, but felt'.
 
FCB India has two for Mumbai Police's 'The Punishing Signal'.
 
Industry Craft
 
Ogilvy has two shortlists in this category for Pernod Ricard's 'The Legacy Project'.
 
Innovation
 
As announced earlier, FCB India is the only Indian shortlist in this category for Mumbai Police's 'The Punishing Signal'. 
 
Media 
 
Dentsu Webchutney has four shortlists - three for Trigger Happy's 'World's most reported trailer' and one for Vice Media's 'The 8-bit Journo'. 
 
FCB India (Times Out and Proud Classifieds) and Ogilvy (#NotJustACadburyAd) have two each.
 
Lodestar UM's 'The Punishing Signal' for Mumbai Police and VMLY&R's 'Hackwashing' for Lifebuoy have also made the cut.
 
Mobile 
 
Cheil India's 'Now, words aren't just heard, but felt' for Samsung has two shortlists in the category. 
 
Dentsu Webchutney has one for Vice Media's 'The 8-bit Journo'.
 
Outdoor
 
Lodestar UM's 'The Punishing Signal' for Mumbai Police has made the cut in this category too. 
 
McCann India also has a shortlist for Bill & Melinda Gates Foundation's 'The Hawker's Call'. 
 
PR
 
FCB India has four shortlists in the PR category. It has two each for Mumbai Police's 'The Punishing Signal' and The Times of India's 'Times Out and Proud Classifieds'. 
 
Dentsu Webchutney's 'World's Most Reported Trailer' for Trigger Happy has three shortlists in this category.
 
Print and Publishing
 
Taproot Dentsu's 'Print vs Covid' for Free Press Journal is the only shortlist in this category.
 
Creative e-commerce, Digital Craft, Entertainment, Integrated, Music, Radio & Audio
No show.

Winners will be announced on 1 March 2021.

Source:
Campaign India