Spikes Asia 2021: 48 wins for India
Dentsu Webchutney leads winners tally with a total of 16 wins; Cheil, DDB Mudra, FCB India and Taproot Dentsu also among Gold winners
Mar 01, 2021 03:59:00 AM | Article | Campaign India Team
Spikes Asia has released its Gold, Silver and Bronze winners. Following a shortlist of 682 pieces of work, 293 have gone on to be awarded, with the Gold winners now competing to take a coveted Grand Prix.
Australia leads the rankings with 78 awards in total. India is ranking second with 48, closely followed by New Zealand with 47.
The Grand Prix winners will be announced on 4 March.
From India, Dentsu Webchutney leads with a total of 16 wins, which comprise three Golds, three Silvers and ten Bronzes.
FCB India is second on the list with a total of eight wins. It won two Golds (including a Glass Spike), three Silvers and three Bronzes.
Cheil and Taproot Dentsu also won a Gold each.
Brand Activation
Dentsu Webhchutney's 'The 8-bit Journo' for Vice Media bagged two Golds and a Bronze in this category.
Cheil India won a Silver for Samsung's 'Now, words aren't just heard, but felt'.
Wunderman Thompson won a Silver too for the entry 'The Soap with a Lump' for Lux.
DDB Mudra won Bronze for Spotify's '#PlayThis'.
Creative Strategy
Dentsu Webchutney's 'The 8-Bit Journo' was a winner in this category too, as it won a Gold and Bronze each.
DDB Mudra's 'It's Just a Period' for Stayfree won Gold in this category.
FCB India won Silver for 'The Punishing Signal' (The Mumbai Police) and Bronze for The Times of India's 'Times Out and Proud Classifieds'.
Digital
Dentsu Webchutney's 'The 8-Bit Journo' for Vice Media also won a Silver and Bronze in this category.
Cheil India won a Silver and Bronze for Samsung's 'Now, words aren't just heard, but felt'.
DDB Mudra won Bronze for Spotify's '#PlayThis'.
Direct Dentsu Webchutney bagged five wins in this category - a Silver and four Bronzes.
The Silver win was for Trigger Happy's 'World's Most Reported Trailer'.
Two of the Bronze wins were for the same entry too, while the other Bronzes came for Vice Media's 'The 8-Bit Journo'.
Ogilvy won Bronze for '#NotJustaCadburyAd' for Cadbury Dairy Milk.
Film
Ogilvy won two Silvers for Savlon's 'The Artist' in this category.
Film Craft
Taproot Dentsu won a Gold and Bronze each for Facebook's 'Pooja Didi'.
Ogilvy won two Silvers for Fevicol's 'Sofa'.
Wunderman Thompson won a Silver and Bronze each for Jeep Compass' 'Jeep Iconography' and Turtle's 'The Lynching' respectively.
Good Morning Films won three Bronzes for My Choices Foundation's 'Chotu'.
Glass Spike
FCB India won the Glass Spike for The Times of India's 'Times Out & Proud Classifieds'.
Healthcare
Cheil India and FCB India won a Silver each for Samsung's 'Now, words aren't just heard, but felt' and Mumbai Police's 'The Punishing Signal' respectively.
Industry Craft
Ogilvy won India's only metal in this category as it won Bronze for 100 Piper's 'The Legacy Project'.
Media
Dentsu Webchutney won a Silver and Bronze in this category. The Silver was for Vice Media's 'The 8-Bit Journo' while the Bronze was for Thappad's 'World's most reported trailer'.
Ogilvy India won Silver for '#NotJustACadburyAd' for Cadbury Dairy Milk.
FCB India won Bronze for The Times of India's 'Times Out and Proud Classifieds'.
Mobile
Cheil India won Gold for Samsung's 'Now, words aren't just heard, but felt' in this category.
Dentsu Webchutney bagged Bronze for Vice Media's 'The 8-Bit Journo'.
Outdoor
Lodestar UM won Silver for Mumbai Police's 'The Punishing Signal'.
PR
FCB India won a Gold, Silver and Bronze each in the category. The Gold and Silver wins were for Mumbai Police's 'The Punishing Signal.
The Bronze win was for The Times of India's 'Times Out and Proud Classifieds'.
Dentsu Webchutney won Bronze for Trigger Happy's 'World's most reported trailer'.
| Agency | Gold | Silver | Bronze | Total |
| Dentsu Webchutney | 3 | 3 | 10 | 16 |
| FCB India | 2 | 3 | 3 | 8 |
| Ogilvy | | 5 | 2 | 7 |
| Cheil | 1 | 3 | 1 | 5 |
| Wunderman Thompson | 2 | 1 | 3 |
| DDB Mudra | 1 | | 2 | 3 |
| Good Morning Films | | | 3 | 3 |
| Taproot Dentsu | 1 | | 1 | 2 |
| Lodestar UM | | 1 | | 1 |
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